ABOUT US

Origin

BLA Concept was born in Buenos Aires in 2018, founded by designer Verónica Wojcicki, who brings over 30 years of experience in the fashion industry. The brand emerged with a clear mission: to bring runway-inspired pieces into everyday wear. BLA Concept offers garments that combine design, character, and quality, making high fashion accessible for daily life.

Growth and Evolution

Over time, BLA Concept grew and became a family project when Verónica’s daughter, Mora Gallart, joined the team. Together, they have continued to develop and push the boundaries of the brand.

Today, BLA Concept is much more than just clothing. Guided by a shared vision of design and quality, Verónica and Mora have expanded their offerings beyond apparel to include:

• Footwear lines
• Accessories
• Design objects

Additionally, they curate a selection of national and international brands that complement the BLA universe, enriching their product range and offering customers a unique shopping experience.

Concept Store

Recently, BLA Concept opened a new space in Las Cañitas, Buenos Aires. This location serves as a concept store where the brand’s collections coexist alongside their carefully curated selection of other brands.

Located at Arce 415 and easily recognized by its distinctive blue door, the store is more than just a retail space. It also features a specialty coffee shop by Socio Café and frequently transforms into a cultural hub, hosting events related to:

• Fashion
• Art
• Gastronomy
• Music

This makes the BLA Concept store a vibrant meeting point for creative minds and fashion enthusiasts alike.

BLA Concept represents the perfect blend of tradition, creativity, and community, offering customers not only stylish and high-quality products but also a dynamic cultural experience in Buenos Aires.